A global survey by the British Association of Dermatologists concluded that nearly three quarters of the 45-65 year olds surveyed found just over a quarter of their head hair was turning grey. The melanin pigment in your hair is cooked up by a bit of biological enzyme magic as the root forms in the scalp. As enzyme and cell production slows with ageing the colour begins to fade but there is a quick fix – grey blending formulas look natural and won’t leave root regrowth.
Helena Hatton of Arena Studio says “I use Precision Blend by American Crew. There are four natural shades. I work with full head and partial applications and it only lasts 4-6 washes. Once you do it you often find that the customer will just keep requesting it.” Camouflaging grey is an easier pitch than talking COLOUR. It’s a fast, easy service and breeds even deeper customer loyalty. Alan Jones of AJ Men’s Grooming in Sevenoaks says “We offer a full range of grooming services and colour is one of them. We put it on the price list and charge clients £18. It’s not just the added confidence clients get from hiding the grey but it also improves condition and bulks up the hair with pigment so the hair feels healthy and thick.”
Shop and Academy owner Paul Hood has approximately a dozen grey blending clients a week and says “Most blokes will mention their grey before you do. It takes five minutes to apply and five minutes at the backwash and I charge £35 for the cut and the colour.” It’s easy to see how you can add value to your average bill with a product that clients appreciate. At Blade for Him in Lowestoft, Lucy Horne and the team have been offering blending for four years. They charge a premium of £6 for grey coverage. Lucy explains “Men prefer warmer tones rather than ashy and we use L’Oreal Professionel Homme Grey Blending Cover 5 as the shades seem to hold and stay fresh for 4-6 weeks. We find that clients like the subtle improvement and the compliments they get.”
That’s happy clients, fast application, more money in the till! That NEVER gets old.
Get your Google on and research these (other brands are available!)
- American Crew Precision Blend
- Goldwell Men ReShade
- L’Oreal Professionel Homme Grey Blending Cover 5
- Redken Color Camo
- Schwarzkopf Professional 3(D) Mension Grey Blending