In 2014, 38 million adults accessed the internet every day in the UK*, a sizeable chunk of those were doing it from their mobile or tablet in businesses like yours. Your customers are happy to get free Wi-Fi and letting them snatch a slice of bandwidth doesn’t really cost you, right? Well actually, it might! There are EU and UK acts of law such as the Data Protection Acts and the Digital Economy Act that make YOU the Wi-Fi host, accountable and responsible for how the web is being used, or you risk hefty fines. Pirate movie? Sneaky download? Smutty surfing? It’s all on you. By handing out your Wi-Fi password, you are responsible for the activity on your internet line. The silver lining is, that not only can you achieve compliance but you can also turn that compliance into a brilliant business marketing tool. Compliant Guest Wi-Fi from solutions provider Retail Secure offers a system that protects you in the eyes of the law by ensuring that customers must register their details when surfing, while also enabling a marketing platform for your very own loyalty schemes, instant info updates and targeted marketing communication. So while your customers are using your Wi-Fi to tweet their fresh haircut from your shop, you can engage them with new opening hours or added services all with total peace of mind.
* Source: Internet access Sept 2015, Office for National Statistics