When premium barber shop Pankhurst London opened just off Carnaby Street they didn’t want just one aspirational brand on board, they chose two. Take one Belmont Apollo and add upholstery by luxury car brand Bentley and the results are frankly breathtaking. Takara Belmont have now gone on to commission a showpiece chair with Bentley to tour international trade shows when not residing at their showrooms in London and Bentley is taking three further bespoke Apollo’s on tour with the VW Group. Get a peak for yourselves at youtube.com/TakaraBelmontUK to see the three video segments created to celebrate the work. @PankhurstLondon, @takarabelmontuk.