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Time Gentlemen Please!

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In an HMRC government survey barbers were listed 453rd in the top 500 annual salaries below jobs such as window cleaner and shelf filler. Is there a strong enough connection between your skill and the returns they bring?

Pete Cranfield has just opened his shop Cutthroat Petes Barber Store in Liverpool and says I looked at what city centre shops were charging for a mans cut and the running costs. I also took into account the service that I provide and the time I spend with each customer. Not one of my clients has given me any negative feedback regarding the price increase. I think if you eat, breathe and sleep barbering, not only as a skilled trade but as a lifestyle, you should put a good value on what you do.

Ian Harrold owns two Attitude Mens Hair salons and a neighbourhood barber shop. He says Its about the type of business and the type of work you do. I have a sit and wait barber shop and an appointments based business and both work very well. Its a different clientele with different expectations. Ian uses Shortcuts Software and offers online booking, a service used by 250 clients a month. The Valet Barber and Shop in Croyden has an appointments system through iSalon. Co-Director David Maseyk says We dont want anyone to feel rushed so we work a buffer into hourly appointments so that everyone is relaxed and ready for their service. No one ever comments on price and we have a regular and growing client base. Murray McCrae who has just opened Stag Barber Co in Edinburgh and appointments have been an early success. Murray says I chose to offer appointments as a lot of guys these days like to plan their schedule. As a barbers, walk-ins are always valuable so Murray chooses to run a blackboard appointment system. He says In the morning I write in all my bookings, so anyone walking in can see my availability, write their name down at a time of their choice and come back.

Gareth Clark in Oxfordshire is a purist when it comes to his sit and wait policy and wholeheartedly committed to ensuring that its retained as part of the experience. Weve always operated a waiting system and the clients really like it. Weve got a great inclusive family atmosphere and people are quite happy to hang out and chat, explains Gareth. While Gareth has a core price on a cut of 12, the flexibility of serving one customer at a time means that he can build on services that can add up to a bill of 36 and customers leave happy in their own good time!

Continue the conversation @cutthroatepete, @attitudeformen, @thevalet, @stagbarberco , @GC_hair4men. #pricevsvalue #bookorwait.

 

 

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