The interior of your barbershop is not only your chance to create a warm and welcoming space for clients but it’s also your chance to make a statement, show your personality, and create a strong brand identity to separate you from local competition. But it’s not all about creating an aesthetically pleasing environment, creating a well-balanced professional and functional workspace is equally as important. “Having a well thought out shop means the additional tasks involved with barbering are easier to maintain, allowing individuals to focus on the primary task at hand,” explains Alex Burt at Teddy Edwards Cutting Rooms. “If a working environment flows well, it creates a happier and more productive shop.” So how do you achieve this?
Bring in Your Brand
Incorporating your brand into your barbershop interior will allow you to stand out from the crowd. “Your interior needs to tell people what your brand is. The type of haircuts you offer to clients can often be determined simply by your décor,” says Simon Townley, Matrix Artist Ambassador. “You will never get a barbershop that caters for all demographics so make sure you make it an extension of your personality and what kind of barber you see yourself as – this will help the longevity and success of your brand and business. A lot of my clients are footballers, especially from my town team Burnley FC, so I have memorabilia on the wall and even some old seats from the stadium.”
Incorporating your brand colours is another simple way to define your business. “We invested in an Italian coffee machine that matches our orange branding detail,” says Alex. Likewise, Wez Jones, Owner of The HeartBreak Club Barbershop, prioritised including brand colours into his shop design.
Feel Good Furniture
Investing in high quality chairs is essential when choosing furniture, to ensure your clients are comfortable. “I’ve always believed that you can’t scrimp on the chairs, it’s a no-brainer to go for the best you can get,” says Alex. Likewise, Wez shares how he mainly invested in the furniture featured in the waiting room and barber chairs. “They are your two main points of satisfaction.” High quality furniture will also last and save you money in the long run.”
Get Creative
“There are so many amazing vintage pieces you can incorporate into your barbershop interior to give it a unique feel,” says Joe Mills, Owner of Woolf Kings X. Being tight on budget can force you to be creative and find alternative options. “Use YouTube to find out how to make things,” Wez advises. Big wins can come in the simplest ways, one of the walls in Teddy Edwards Cutting Room already came in his selected colour. “I worked out it was cheaper to buy and install and be more eye-catching than it was to get it plastered and painted,” says Alex. “I also find mirrors are expensive, so I get them direct from glazers to save money.”
A Place to Hang
Incorporating a space for your clients to stick around after a service is not only good for building client loyalty but it also creates a great and comfortable atmosphere. “Your space is somewhere clients can relax, catch up with friends, and forget about what’s going on outside,” Joe tells us. “We have a coffee bar and comfortable seating that many clients decide to relax in after treatments,” shares Wez. Likewise, Teddy Edwards Cutting Room has a breakfast bar in the front window with stools, as well as chairs outside the front of the shop. “We have plugs and usb ports everywhere allowing customers to enjoy a coffee or catch up on work while enjoying the atmosphere of the shop,” says Alex.
If you’re looking for some inspiration for your barbershop interior, why not check out these great businesses…
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Lead image: Teddy Edwards Cutting Rooms