The Christmas countdown has officially begun – it feels like just yesterday we were navigating the hustle and bustle of Christmas 2022. But here we are, with only a few weeks left before the holiday rush hits us once again. As we gear up for the Christmas season, Graham Clarke, CEO of Murdock London, shares valuable insights and tips to ensure your barbershop not only survives, but thrives during this busy period.
Here are his suggestions for a stress-free and profitable holiday season:
Plan and Prepare
A successful Christmas period can significantly impact your profits. Benjamin Franklin once wisely said, “By failing to plan, you are preparing to fail.” Without a well-thought-out plan, your festive season might not meet your expectations.
Show and Tell
Take advantage of the holiday spirit by stocking up on hair products, beard essentials, accessories, and grooming tools. These items make perfect gifts, so ensure your retail section is well-stocked, attractively displayed, and irresistible to your clients. Offer a range of products at different price points to cater to a diverse clientele.
Check out more tips on how to benefit from retail here.
Gift Cards
Gift cards are perennial favourites during the holiday season. Place them prominently at your reception desk to encourage impulse purchases.
Window Dressing
Follow the example of renowned retailers like John Lewis, Harrods, and Selfridges by investing in eye-catching window displays. These displays can entice passers-by to stop and explore your business. Collaborate with your team to devise elegant yet captivating window arrangements that reflect your brand’s personality.
Email Marketing Blitz
Regularly update your email list, and if you’ve neglected it lately, now is the time to revitalise it. Send out engaging emails with promotions for gift cards and introduce clients to the exciting offerings you have this season. Consider including styling tips, gift guides, and exclusive office party grooming packages to pique their interest.
Set Team Targets
Ensure your team is well-informed about the targets for this festive season, your commission structure, and any incentives for promoting extra services and products. Get them excited about helping the business thrive during the holidays.
Celebrate with Your Team
After the whirlwind of a busy season, your team will undoubtedly appreciate a well-deserved celebration. Plan a special event to show your gratitude and acknowledge their hard work. Don’t wait too long to schedule this – whether it’s in December or a New Year celebration, make sure it’s on the calendar.
By implementing these strategies, you’ll be better prepared to make the most of the Christmas trade in the barbering industry. With careful planning, attractive displays, and engaged team members, you can ensure a prosperous and joyous holiday season for your business and your clients alike.
Looking for more tips to help boost your barbering business? Why not check out what Master Barber Ben Vowles had to say on managing client expectations.