As Cruz Beckham is snapped on the cover of I.D Magazine with a pink buzzcut and Machine Gun Kelly opting for the fuchsia colour, the team at The Lounge in London’s Soho has seen a rise in requests for neon and bright hair from their male clients.
Senior stylist Rosie Swindell says since lockdowns, more men are coming in to get their hair brightly coloured. “A lot more men are discovering there are more ways to express themselves with hair colour rather than just a cut, which is very exciting.
“A lot of guys who have coloured hair in our salon tend to have shorter hair, but when the bleach has a regrowth it’s nice to keep the sides short and keep the length on top to retain the colour. Anyone can have fun and experiment with their hair, if they have the confidence to wear it you’ll suit it. It’s an amazing feeling having bright coloured hair and I’m super hyped that now guys are open to this more.”
While vivid colours are hard to achieve, Rosie and the team are applying pre-lightener we make sure the hair is lifted low and slow to maintain the condition so the toner lasts longer. “If the client is completely new to the whole hair dying situation I always recommend to come in for a top up whenever they need it. There is no right or wrong with this and some clients love the colour it fades into too.”