Top Tips on How To Care For Curls


Caring for curls can be a challenge – it takes knowhow and time to achieve polished defined texture. Teresa Romero, Creative Director for Sam Villa and Artistic Education Director for Jose Luis Salon, shares tips on what you should recommend to your clients to help them care for their curls.

“Hair is hair – made up of proteins, amino acids, biotin, niacin, vitamin C, etc. To best nourish curls, look at the hair strand. Everyone’s natural curls and coils have one thing in common, they tend to be dryer and require more moisture-based products for health, and cream or gloss products for definition and shine,” says Teresa.

“As a Creative Director, my goal is to lead our team in creating inclusive and diverse looks that appeal to a wide range of individuals with a wide range of hair textures. When working behind the chair, stylists are also creative directors for each guest. Take the time to lead them by prescribing products and teaching techniques to maintain their curls so they too can be enlightened on how best to refine their texture at home,” she adds.

While cultivating the curl, consider the following:

  1. Don’t over shampoo – depending on hair texture, recommend your clients to shampoo two to three times a week. On days off, run water through hair and only apply a rinse out conditioner.
  2. Recommend clients use a wet brush to disperse a leave-in conditioner through hair followed by a styling gloss or cream, also distributed with a comb/brush.
  3. With a heat-controlled blow dryer and diffuser, dry and set curls in place. Once hair is mostly dry, gently push the dryer to the scalp in a bouncing motion to encourage curls to organically separate without the frizz.

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Image credits:

  • Hair: Roger Molina, Sam Villa ArTeam
  • Creative Director: Teresa Romero
  • Photographer: Nico Norsdström/Obsidian and Blush 
  • Makeup: Delia DeLeon and Leticia Tapia
  • Styling: Michi Lafary/Obsidian and Blush