London Collections: Men with Go24.7

The seasonal fashion frenzy that is London Collections: Men took place this January putting the world?s spotlight on men?s style. Daniel Jordan is Go24.7?s Session Stylist and shares his tips on how to get the look at the Richard James show. He says ?Inspired by the texture of the clothing, I created this look to get that retro feel like an old English gent from a 70?s western film. It is the modern take on an old classic.?


?After wetting the hair down, I used a pea sized amount of GO24?7 Hair Gel and combed it through the hair to distribute it evenly. I then dried the hair using a Denman styling brush and wrap dry technique so that the hair hugged the head to lay in a natural shape. I then lifted random pieces at the roots especially around the front to create a height and movement. I ran a small amount of GO24?7 Grooming Cream through the hair with my fingers to break up the look and to create a natural flow to the hair. I then pulled all the hair back from the face to create definition and texture. I sprayed GO24?7 Control Spray on to a vent brush and combed it through to distribute the spray evenly, and then finished off the look by running my fingers through the hair to create natural movement and fluidity.?


GO24?7 Hair Gel – RRP ?10.95
GO24?7 Grooming Cream – RRP ?10.95
GO24?7 Control Spray – RRP ?14.95