London Collections: Men with the Official Hair Partner Fudge Professional

The seasonal fashion frenzy that is London Collections:Men took place this January putting the world?s spotlight on men?s style. Fudge Professional is now in its third year as the Official Hair Partner for this growing event and this season their back stage support included designers Christopher Shannon, James Long, Katie Eary, Kit Neale, KTZ and Sibling. MB has focused on James Long whose collection was designed to deliver masculine glamour and functionality. The hair team was led by Fudge Professional Creative Director, John Vial who shares his tips.

THE LOOK: Super effortless looking hair that?s dry and textured without being overdone.

PRODUCTS USED: Fudge Professional Salt Spray RRP: ?11.45 and Fudge Professional Structure Wax RRP: ?12.45