Murdock London Barbers has partnered with entertainment TV channel, Dave and CALM (the Campaign Against Living Miserably) to raise much needed awareness around men’s mental health for World Mental Health Day, this Saturday 10 October.
To encourage further mental health conversations amongst men, Murdock is part of a multi-media campaign that will see co-branding in Murdock’s London stores, TV ads, social videos, and five new episodes of the hit podcast, Conversations Against Living Miserably. All will launch on World Mental Health Day.
Murdock Barbers are already trained in Mental Health First Aid as a result of the brands #morethanabarber campaign but the new partnership with Dave TV and CALM will allow Murdock to further encourage customers to open up, check in on mates and ensure men talk more about their mental health.
The mission is to let people know that they are never alone in whatever they are going through, and that CALM is there if they need them 365 days a year. Open conversations can be had anywhere, with anyone, and even the most serious things in life can be met with humour!
In all Murdock London stores, branding will feature messages such as: “Feeling good after your haircut? Why not check in on a mate by text on the way home? Share that good feeling” – “Hey good looking! Yes you, stop putting yourself down!” and “WELCOME! Come in! Chat! Forget your worries for a while. You’ve probably got a lot of them because, well look at everything.”
To encourage social distancing, floor stickers will also read: “Please keep at least one large sheep away from everyone to ensure social distancing.”
The TV ads and social posts, produced by UKTV Creative with senior social editor Aaron Gillies, follow a similar theme and are made up of humorous and uplifting messages. More importantly, they signpost audiences to CALM’s life-saving helpline.
Anna Worthington, Managing Director at Murdock Barbers said: “Our barbers are incredibly passionate about the wellbeing of their clients. Looking after men is a fundamental part of our DNA and we are proud to partner with Dave and CALM to raise more awareness and support around men’s mental health.
“Mental Health Awareness Day is an opportunity for us to change the culture and stigma associated with discussing mental health and as a result of our #morethanabarber campaign, our Barbers are trained in Mental Health First Aid to offer a safe and comfortable environment for customers to open up about their struggles. We are thrilled to be an official partner of the Dave X CALM campaign and look forward to showcasing the campaign messaging and initiating crucial conversations in our stores on the 10th October.”
The CALM helpline is available 5pm – midnight, 365 days a year on 0800 58 58 58.