MVRCk are coming to BARBERFEST!

Published 18th Jun 2021 by Charlotte Grant-West
MVRCk are coming to BARBERFEST!

We're thrilled to announced that MVRCK by Mitch will be at the first-ever BARBERFEST on Monday 5 July at the Brighton Hilton Metropole – go see them on stand 8.

On the MVRCK stand the brand will have artists Baldy and Kade Kut (see bios below) who will be demonstrating on both models and mannequins, offering product knowledge and cutting and styling techniques. Diverse in their barbering styles, attendees will get a taste of the MVRCK brand, understand how retail can become part of their business revenue and see some creative techniques to take back into the salon / barbershop.


The brand will also have some of their friendly business consultants on the stand, on hand to talk about special launch offers and how the brand can become a new revenue stream in the salon as well as to use in the salon. MVRCK is a vegan brand from John Paul Mitchell Systems who are pioneers in cruelty free products and have never tested on animals since the company launched in 1980.


Competition time!

There's a great initiative for attendees; take a picture of yourself at BARBERFEST, post on social media tagging @MVRCKUK, follow @MVRCKUK, visit the MVRCK stand and show your post to receive a free full size MVRCK product (either Grooming Cream 150ml worth £15.50 RRP or Skin Tonic 215ml worth £16.50 RRP). All available while stocks last!


Plus, in conjunction with BARBERFEST, anyone that takes a selfie under the Best Barber of the Year banner (which will carry the MVRCK branding as this will be within the Networking Lounge), will receive a free sample of MVRCK Grooming Spray 215ml worth £16.50 RRP. Samples will be given at the Networking Lounge, again while stocks last.


Live cutting!

Baldy and Kade will also be representing MVRCK on the MB Inspiration Stage on Monday morning, demonstrating on two models a mixture of techniques, creative and on-trend looks with clipper work and styling.

Here's a quick reminder of the MVRCK ambassadors...

Baldy (@baldybarbers)

Baldy is one of the UK’s leading barber’s and international educators. As the owner of Baldy’s he’s travelled the world to inspire, present and teach precision cutting techniques. As Lead European Educator for world-leading clipper and trimmer manufacturer, Andis Company, Baldy brings a global perspective and international insight to ensure Baldy’s delivers the latest trends and techniques to clients at its two barbershops.


With a high media profile, Baldy is often contacted by the professional media for his advice, tips and cutting expertise which has been featured across the world in magazines, on websites, across social media and on stage at the world’s most prestigious shows and events.

Kade Kut (www.

Barber and stylist Kade Kut started cutting men’s hair at the age of 16; learning his skills and progressing to specialise in head pattern designs.
In 2013 Kade was called upon for his barbering skills to cut one of America’s biggest film stars; Will Smith. This was one of Kade’s biggest achievements and proudest moments. After 18 years of cutting hair Kade continues to progress within the barbering industry. Kade has gone on to win numerous awards within the barbering industry; making him one of the best barbers in the UK to date.

Charlotte Grant-West

Charlotte Grant-West

Published 18th Jun 2021

Charlotte oversees the print magazine, website and social media channels at HJ. With over a decade of experience as a journalist, Charlotte was formerly Editor of Modern Barber and HJ Men, Social Editor at Netmums and Features Writer at Boots Health & Beauty magazine. She loves any products that make her hair bigger and more voluminous, and loves a behind-the-scenes peek at anything hair-related – whether it's a factory tour, BTS on a shoot or backstage at fashion week.

Have all the latest news delivered to your inbox

You must be a member to save and like images from the gallery.