Currently, Sid serves as the Creative Director and Manager at Jacks of London in Guildford, where he leads a talented team while providing top-notch barbering services. As a multi-award-winning finalist and a proud member of the UK Top 100 Barbers, his dedication to excellence is unmatched. Sid’s expertise has been featured in prestigious publications, including The Barber Magazine, Hairdressers Journal, Modern Barber, Barber Evo, Revista Coiffure and Estetica Magazine.He also shares his insights and the latest trends in barbering as a columnist for Surrey Rocks Magazine.