Six Effective Ways to Grow Your Barbershop Business

There's more to barbering than delivering a great haircut—you need to know how to run a successful barbershop business, too. Here, software provider Vagaro shares six ways it can help you achieve this.

1. 
   

   Be Seen – It's a Free Marketplace

   
   

More than 10 million users are searching for barber businesses like yours on the free Vagaro Marketplace. In 2021, the Marketplace brought businesses over 104 million bookings. Being listed is completely free as a Vagaro user because they don’t take a percentage of your bookings, unlike other software providers on the market.

2. 
   

   Get More Bookings with the Vagaro Calendar

   
   

Clients can book with you 24/7 through your Vagaro business page, the Marketplace, Facebook, Instagram, Yelp and Apple Maps. Set your availability and clients can start booking without the need for endless hours on the telephone! You’ll also want to give the Vagaro Calendar a go. You can view key booking details, filter by employee and easily manage multiple diaries.

 



 

3. Marketing, Marketing, Marketing

Use email marketing to advertise promotions or remind clients when it’s time to come in, perhaps with a nice discount attached. Vagaro provides users with 1,000 emails per month, free of charge. Set up text campaigns to automatically send before and after appointments, when you’re having a sale or for quick birthday wishes. Send correspondence to a specific customer or to your client base, en masse, advertising your barber shop business.

4. 
   

   Introduce Clients to the Waitlist

   
   

The Waitlist offers last-minute slots to clients who’ve signed up, making appointments suddenly possible during an otherwise full schedule. Those on the Waitlist are automatically contacted with the opportunity to schedule once a spot becomes available. Keep books full and clients happy!

5. 
   

   Make a Profit with Payment Processing

   
   

Credit card processing allows for online prepayments and deposits to protect your time and money. Keep cards on file to protect yourself from no-shows, cancellations and lost revenue. That’s efficiency for clients and peace of mind for you.

6. 
   

   Offer an Online Store

   
   

Give clients an online shop that fits in their pocket. They can browse your digital shelves and purchase products, gift certificates, memberships and packages. Earn consistently by integrating online sales and keep 100% of your profits; your sales are all your own because Vagaro doesn’t charge commissions. With your online storefront comes an automated system that detects low quantities and alerts you so you can send purchase orders in a timely manner.

This is a sponsored post in collaboration with Vagaro.