As barbershops readjust and recover from the economic and emotional shock of two years of disruption, the Covid-19 experience has yielded some unexpected opportunities too. Standing at the tail-end of the turmoil, utilise this time to reflect on your business, capitalise on our post-Covid world and unlock your barbershop’s potential.
People and attitudes have changed, and client expectations have changed. People have reflected upon the last two years and re-evaluated their lives, as they look to create a new work-life balance in the aftermath of an experience that’s changed their view of what really matters. As a result, investment in barbering and grooming services has soared, as men look for higher-end grooming experiences, more ‘me’ time and real change in terms of how they spend their leisure time, and money.
Barbers and men’s grooming – a beneficiary of change
Barbershops and men’s grooming salons are among the main beneficiaries of this change. And the opportunity to not only deliver what your clients want but to capitalise on it and accelerate your business recovery in the process is very real.
Understanding your clients’ desires, not just their need
When visiting the barbershop, more men are in search of a lifestyle experience, not just a barbering service. So, if you’re doing exactly what you did before the pandemic, now is the best time to re-think. How can you deliver enhanced value to your clients? How can you elevate their service experience and provide an antidote to the stresses and strains of everyday life? And how can you respond to the demand for luxury and self-investment that’s fuelling growth in the men’s grooming industry?
It’s time for change
Men’s grooming emporium, The Barbery is a shining example of how to succeed at this. By offering something beyond expectation in the form of hair and skin expertise, well-being services and even treatments, such as facials and scalp care, The Barbery is among many barbershops that are leading change in the industry. And like many others, such as Ruffians, RW Wolf, The London Grooming Company, Kropper Barber and Kingsman Male Hair Salon to name-check but a few, they recognise that their clients have changed and that things are just not the same as they used to be.
So how can you take advantage of new opportunities in the post-COVID world to unlock your barbershop’s potential?
Changing equipment perceptions
First, it’s easy to see chairs and equipment as purely functional, rather than a means of elevating customer experiences, delivering heightened sensations of luxury, and creating new feelings and emotions. Take a service-first approach based on the demand and desires of your clients, and the new opportunities for luxury grooming services – then ensure you have the right equipment to deliver it. Next, your design. The design, layout and ambience of your shop defines your image, frames your services and attaches a value to them.
Getting your service range and approach, and your interior design right is a powerful combination that can lead your barbershop to great success.
So how can you achieve it, and afford it?
The Salon Design Team at Takara Belmont have created some of the industry’s most awe-inspiring interiors based on sound commercial principles that will maximise your income from your footprint. This service is free* too, so why not start the process of transformation today? It’s a call away.
Then there’s leasing. While some barbers are unsure of its benefits and have a perception of what leasing is, it is a great option. Not only is leasing tax-efficient, making your investment in equipment more affordable and great business sense, but you also own the products at the end of your leasing term too. For more information about leasing, find everything you need to know here.
Now is a great time to be a barber. As a place clients love to spend time, invest in themselves and enjoy a moment to achieve complete calm and relaxation, make today the day your start to bring about change to your barbershop and future-proof your success.
Discover more about Takara Belmont’s FREE* Salon Design here.
Discover more about Leasing here.
This is a sponsored post in collaboration with Takara Belmont.
Featured image: The Barbery London.