Summer 22 is just around the corner, and dare we say it – it feels like this could be the most normal year since Covid completely turned our industry on its head! With the last few years focused on surviving, we think now is a great time to take a step back and start looking at your business through a new lens – growth.
So we have put together a few tips to optimise your business
Find the right clients for your business.
This one seems obvious. More clients = growth. However, before you start sticker-bombing every lamppost and drop some money into social ads, we would advise you to be a little bit introspective. Sustainable growth is more than attracting new clients, it requires you to attract the right clients. First look at who your key clients are. The ones that come back month after month, pay for the premium products and take some products home with them too. These are the clients that if you could copy, paste – would turn your business into a money printing machine.
Once you have identified who your key clients are, try and work out are there any common denominators between them? What are their hobbies and where do they like to hang out?
We spoke to a barber recently that identified that his best clients are the ones that booked in week after week, were training frequently in a local gym. He reached out to the gym owners and asked if he could set up a chair in the gym to offer free haircuts to anyone that wanted one. It turns out that the people who wanted their hair to always be on point, were also dedicating a similar level of commitment to their body. This one day spent out of the shop, allowed him to interact directly with his ideal customer, rebook any customers after their haircut for a few weeks later, and gave him a great option to advertise on social media with the new clients sharing photos and videos of them getting a fix up, with treadmills and weight racks in the background.
Minimise empty chair time
Minimising empty chair time is tricky. Offering cheaper times in hours with less demand is a fine line between tuning and devaluing your business. We think the best way to maximise empty chair time is by keeping on top of your diary and cutting down on annoying gaps throughout the day.
Beu salon software provides you with key oversight of all staff working within your salon, allowing you to spot quiet times in advance, so you can plan accordingly. In addition, appointments can be booked, rescheduled and cancelled with just a tap.
Cut down on no-shows with deposits and advance payments
Having your clients pay for your services in advance seems unthinkable, but times are changing. One of the best ways to reduce the dread
ed no show is to introduce either a pre-payment or a deposit for the booking. With Beu you have the flexibility to set different deposit amounts for individual services or staff members to completely optimise for your business.
What is Beu?
Beu is a platform that works for your salon, your staff and your clients. We provide your salon with all the features you need to grow your business, including staff and client management, online bookings, a booking app for your client, deposits and much more with plans starting from just £25 a month. Visit https://app.beuapp.com/get-software and use the code mb20 to save up to £108 a year.