5 selling tips to increase retail revenue in the barbershop
Published
11th Dec 2020
by Charlotte Grant-West
Did you know that by offering retail products in your shop you could be making over £15 more per customer? If your answer is 'no', it's time to up your retail game.
And it all starts with choosing the right products to retail. The Wahl Grooming Tools Retail Range is only sold through barbershops and salons, which gives you the benefit of exclusivity and the means to build customer loyalty. A client who makes a retail purchase from you is more likely to become a returning customer.
Here's 5 selling tips that'll have you increasing your retail sales faster than you can say 'ker-ching'.
It's all about image
The Wahl Grooming Tools range comes retail-ready so that you can create an attractive, professional display with ease. Place this in an area where the customer will spend a lot of time, to give them a chance to browse the products.
You're an influencer (yes, really!)
Don’t underestimate the power of your recommendation! Encourage your clients to maintain that ‘just groomed feeling’ at home and make your recommendation personal to them. Talk to them about why it’s a product that will suit their style.
'Try before you buy'
One of the easiest ways to make a sale is to demonstrate the product on the client. Once you’ve wowed them with the result, they’ll have no choice but to get one for themselves.
Signpost your retail offering
To help you draw attention to the range, Wahl offer posters and mirror stickers available to use on your stations as well as the front of your store. This is a great way to get the products noticed and prompt a conversation about them.
Pick your products wisely
The Wahl Grooming Tools Retail Range is a carefully curated collection of premium tools exclusively for barber shop and salon retail, not available to the mass retail market. Designed to perform at the optimum level for clients; these premium tools will help barbers and hairdressers generate additional revenue and build customer loyalty. Click here to see the full range.
This is a sponsored post in collaboration with Wahl.
