5 selling tips to increase retail revenue in the barbershop

Published 11th Dec 2020 by Charlotte Grant-West
5 selling tips to increase retail revenue in the barbershop

Did you know that by offering retail products in your shop you could be making over £15 more per customer? If your answer is 'no', it's time to up your retail game.

And it all starts with choosing the right products to retail. The Wahl Grooming Tools Retail Range is only sold through barbershops and salons, which gives you the benefit of exclusivity and the means to build customer loyalty. A client who makes a retail purchase from you is more likely to become a returning customer.

Here's 5 selling tips that'll have you increasing your retail sales faster than you can say 'ker-ching'.


It's all about image
The Wahl Grooming Tools range comes retail-ready so that you can create an attractive, professional display with ease. Place this in an area where the customer will spend a lot of time, to give them a chance to browse the products.


You're an influencer (yes, really!)

Don’t underestimate the power of your recommendation! Encourage your clients to maintain that ‘just groomed feeling’ at home and make your recommendation personal to them. Talk to them about why it’s a product that will suit their style.

Wahl retail

'Try before you buy'

One of the easiest ways to make a sale is to demonstrate the product on the client. Once you’ve wowed them with the result, they’ll have no choice but to get one for themselves.

Signpost your retail offering

To help you draw attention to the range, Wahl offer posters and mirror stickers available to use on your stations as well as the front of your store. This is a great way to get the products noticed and prompt a conversation about them.

Pick your products wisely

The Wahl Grooming Tools Retail Range is a carefully curated collection of premium tools exclusively for barber shop and salon retail, not available to the mass retail market. Designed to perform at the optimum level for clients; these premium tools will help barbers and hairdressers generate additional revenue and build customer loyalty. Click here to see the full range. 


This is a sponsored post in collaboration with Wahl. 
Charlotte Grant-West

Charlotte Grant-West

Published 11th Dec 2020

Charlotte oversees the print magazine, website and social media channels at HJ. With over a decade of experience as a journalist, Charlotte was formerly Editor of Modern Barber and HJ Men, Social Editor at Netmums and Features Writer at Boots Health & Beauty magazine. She loves any products that make her hair bigger and more voluminous, and loves a behind-the-scenes peek at anything hair-related – whether it's a factory tour, BTS on a shoot or backstage at fashion week.

Have all the latest news delivered to your inbox

You must be a member to save and like images from the gallery.