5 Ways To Keep Clients Coming Back To Your Salon

Published 14th Jun 2022 by Charlotte Grant-West
5 Ways To Keep Clients Coming Back To Your Salon

Did you know 80% of your future revenue comes from 20% of your current clients? Client retention is far easier than attracting new clients, so how can you maximise what you already have?

Prioritising your existing clients means you have time for other aspects of your business - and with Vagaro as your business partner, you can reach your retention goals quicker. So how does Vagaro do it differently - well, it doesn't charge any fees for being on the marketplace. Most scheduling platforms take up to 35% booking fees for new customer appointments from their marketplace, but Vagaro don't charge your clients a booking fee. And they don't market other businesses to your clients if you don’t have the availability they want.

So how can Vagaro take your business to the next level - here's five ways they can help

1. Rent and Fees 

Vagaro is the only software platform to offer an Automatic Rent and Fees feature, great for those who have self employed and rent a chair in their barbershop. The feature simplifies and streamlines the process of collecting rent and fees with an automatic payment structure - by putting payment info, rental agreements, reports and other necessary elements all in one place. This means fewer missed, failed or unnecessary payments, increased transparency and no more time wasted keeping track of where payment is coming from.



2. IG Booking Widget

This allows all employees of a salon or studio to implement an Instagram booking widget specifically for their own services, instead of the entire business. Instagram booking integration for account owners has been so popular that now it is being made available to all staff. This is a great way for an employee to share their personal booking links to their customers. Barbers can use the new booking widget to display only the specific services they offer.


3. Email Marketing Tools 

Enhance client retention by taking advantage of Vagaro’s email marketing tools. Wish them happy birthday, invite them to like your Facebook page, or remind them that they can book with you 24/7. Send a text to a specific customer or set up text campaigns to automatically send on birthdays, before or after appointments, or to lost customers. Text marketing leads to more than two-times the bookings as email campaigns. (Based on Vagaro's data)


4 Create Your Own Profile

Some 43 million new visitors searched for services on Vagaro in 2021. Upload photos to showcase your work and portfolio and build your business with reviews from customers with before and after photos of your clients. Clients can make appointments in an instance - 104 million appointments were booked on Vagaro in 2021. This has been hugely successful, with the average business on the Vagaro marketplace being booked by more than 13 new customers each month.



5. Boost Your Branding 

Branded app, reviews and daily deals help you build relationships with your clients. Making it easy for clients make appointments means they keep coming back, and with plenty of client reviews to peruse, potential clients know who they can trust with their hair! Daily Deals make Vagaro an essential bookmark, with clients coming back for specials, deals and discounts to bring in more business. In fact, by adding a daily deal, you are four-times more likely to be booked by new customers.


Learn more about how Vagaro supports entrepreneurs around the UK with the day-to-day running of their small businesses, with this short story from Dan’s Barbershop.

Dan Glass, owner of Dan’s Barbershop, shares his story of taking the courageous leap of leaving his corporate 9-5 and successful career in digital marketing behind, to open his own business in the heart of Waterloo – and all during the height of the pandemic in 2020! Learn why taking your passion and turning it into your profession is one of the best decisions you can ever make, and what some of the key software considerations are to set your business up for success.


About Vagaro

Vagaro is the world’s leading scheduling and business management software, processing 104 million appointment booking in 2021. Used by entrepreneurs and business-owners around the globe, the platform helps you grow and manage the day-to-day running of your beauty salon and spa. Try Vagaro free for 2 months, no contracts or strings attached, with this exclusive offer only available to Modern Barber subscribers. Type promo code “MB” at checkout. Sign up with Vagaro today.

This is a sponsored post in collaboration with Vagaro
Charlotte Grant-West

Charlotte Grant-West

Published 14th Jun 2022

Charlotte oversees the print magazine, website and social media channels at HJ. With over a decade of experience as a journalist, Charlotte was formerly Editor of Modern Barber and HJ Men, Social Editor at Netmums and Features Writer at Boots Health & Beauty magazine. She loves any products that make her hair bigger and more voluminous, and loves a behind-the-scenes peek at anything hair-related – whether it's a factory tour, BTS on a shoot or backstage at fashion week.

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