American Crew has launched the new Prep & Prime Tonic, a multi-tasker that acts as the ultimate tool to prepare hair for cutting and styling. Continuing the brand’s commitment to environmental sustainability, the Prep & Prime Tonic is silicone-free and features re-engineered packaging made with a minimum of 80% Post-Consumer Recycled Plastic.
What is Prep & Prime Tonic?
This lightly-moisturising, refreshing hair tonic adds a light hold and texture for increased control and manageability. It works to moisturise, detangle and refresh the hair and scalp, while providing heat protection – in short, it’s a real multi-tasker! Formulated with the professional barber and hairdresser in mind, the spray tonic also helps improve the slip of the comb without damaging tools such as sheers or clippers.
“We are always looking for ways to enhance both the pro and their client’s experience in the salon, ensuring that our products are not only practical, but also intuitive,” explains American Crew founder, David Raccuglia. “From the moment the haircutting process begins, our Prep & Prime Tonic has a direct impact on the final result.”
How to apply
Simply spray an even amount of Prep & Prime Tonic directly onto your client’s hair and scalp prior to combing. Working in sections, re-apply as necessary to wet the hair and increase slip. You can either allow to dry naturally or follow up with a blow dryer and finishing product.
A round up of the key features
- Light hold and low shine
- Vegan formula
- Moisturises and detangles hair while increasing manageability
- Offers heat protection
- Provides a refreshing and invigorating sensation for the scalp
- Won’t cause damage or build-up on tools.
When is it available?
You can get your hands on the Prep & Prime Tonic from May 2021 from your American Crew sales representative and at AmericanCrew.com
This is a sponsored post in collaboration with American Crew.