Barbers benefit from boom in male grooming

Barbers have good reason to feel confident according to results of a new beauty industry report. Sally Salon Services sixth annual Beautiful Britain report has revealed that 73% of barbers were optimistic about the year to come – 10% higher than the industry average – and 58% claimed to have seen an increase in the number of men visiting them for treatments. More than a fifth (22%) said that customers were willing to spend more money than they were a year ago.

Customers of barbershops also make more visits than the industry average and are going for a wider range of treatments. In 2016, 41% of barbershops invested in increasing their range of treatments: 38% now offer eyebrow shaping, 23% offer facials, 22% offer facial waxing and 20% offer massage.

Warren Scarr, Managing Director and Group Vice President of Sally Salon Services UK and Ireland, said: “Demand for hair and beauty treatments amongst men has increasingly grown above industry trends since the first Beautiful Britain report in 2012, and we’ve seen male grooming transition from a focus on functional upkeep to embracing trend-led indulgence. Professionals around the UK have done an incredible job in broadening their offerings to appeal to both male and female customers. The exponential rise we are seeing in barbershops is a testament to the opportunities that exist in the growing male market.”