Nearly three quarters of UK shoppers want to #ShopLocal this Christmas

Is your barbershop ready to ride the #ShopLocal trend with an online store? A recent survey carried out by Phorest showed that the trend for supporting local businesses since COVID-19 has increased.

This is really welcome news for small businesses everywhere, but obviously we're now in the midst of a second lockdown so it's important to be reaching out to your local clients and show them that you're online and available for them to purchase from.

With nearly 80% of consumers saying they plan to buy more from local businesses than from big retail giants, and with the countdown to Christmas on, the opportunity could be huge for small businesses like barbershops and salons.

Granted for most of you services make up the bulk of your revenue with retail sales providing a smaller slice of the pie. But with doors closed for a number of weeks and the festive season looking very different for 2020, the new swell of support for local businesses can provide a revenue lifeline for barbershops.

It's time to get moving with an online shop if you haven't already started.

 

Here's three resources to improve your online retail strategy! 

WATCH Software company Phorest's Facebook Premiere on Monday 16 November.

READ Salondipity's easy to use Salon Owner's Guide to Building an Online Store. In the step by step guide you'll learn what software is best for you, discover the essential information you need to get started, find out the key steps you need to take, follow a simple guide to build your store and be ready to market your online shop.

MAKE NOTE of the NHBF's 'Going Online' checklist, which includes a link to the government rules you need to follow when retailing online.

Read next

How will the increase in the real living wage affect barbers?

A recap of the financial support packages available

Team Mr Sam Wall raising vital funds for Movember