Five Ways to Create Client Loyalty in your Barbershop

Published 14th May 2024 by Josie Jackson

Valerie Delforge, CEO and Founder of The Delforge Group and global business advisor, shares five ways you can increase client loyalty in your barbershop...

Loyalty Cards 

These are one of the most commonly used methods to help boost client loyalty, as it helps the customer feel they are getting value for money. As they are investing in your business, it is a way for you to give back as a thank you for their custom. There are various ways to create a loyalty card; some systems give you the options of points attached to the customer profile. It is important to remember one thing: keep it simple. The easier it is to understand and redeem, the better the engagement. It is equally as important that everyone leaves your barbershop with one. If a customer finds out that someone else has one but they were not offered it, you take the risk of them losing their trust in your business. Ensure that that process is created within your customer journey. 


Running competitions are a good way to engage with your existing clientele. As an example, think about the 'everyone wins' scenario. You could create a social media post that says: “The best comment to describe the barbershop wins a hamper of products worth £200.” Decide on the winner and send a message to everyone else saying: “Dear… I am sorry that on this occasion you didn’t win, however, since we value your custom and want to thank you for entering, we are sending you a voucher/invitation to our next event. We look forward to seeing you soon!”

Rethink your 'Recommend a Friend' Campaign 

Recommend a friend schemes are always a good way to ensure that you grow your clientele from within and in some ways, it's the cheapest form of advertising. It not only gives your existing clientele an incentive to stay with you but it brings new clients to your barbershop. 

Follow up Messages 

Sometimes a simple message is as effective as a loyalty card. Ensuring that your clients know you value their custom. This message can be a phone call or an email and is not to promote anything, just a simple acknowledgment of their visit. 

VIP Lists

Create a VIP list and decide what they'll get, for example, a new product, invites to events or exclusive discount. You can set your own criteria to decide who will be on your VIP list, for example:

  • Anyone who has spent a certain amount of money in your barbershop
  • Anyone who has had a certain number of appointments in your barbershop
  • Your top 100 clients
Josie Jackson

Josie Jackson

Published 14th May 2024

Josie supports the team with content for the print magazine, website and social media channels at HJ. Having grown up in a salon environment (thanks to her hairdresser mum) and even working as a Saturday girl before getting her degree in English Literature, Josie feels right at home in the industry. Although she’s experimented with a few creative colour looks in the past, she always comes back to blonde, and loves all things hydrating and bond building.

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