Instagram ? Vanity vs. Sanity

Paul Evans, founder of Vivid, a PR consultancy specialising in digital communications has lots of experience in turning addictive online fun into a business building activity. He says?

Getting connected with Instagram
Instagram enables you to build a community of followers, position your ?brand?, establish a reputation and publicise your work instantly. Here?s a bite size way to turn Instagram into Insta-business!

Think first
If you want it to support your business, you need a plan to grow your number of followers and grab attention. When you message, use #tags so people can find you in searches.

Use as part of your social mix
Instagram is a great platform but others such as Facebook and Twitter can provide ways of targeting people. Ensure you promote your Instagram profile and posts, across a range of social platforms to encourage people to follow you.

Connect and engage
The key to achieving real results and a return on investment is engagement. Get your team involved and as long as you set the rules on good content, your fans will love it and respond to it. Avoid posting images for the sake of it.

Get your fans involved
When you have a good content plan and a happy engaged community, start designing promotions to encourage further engagement.

Vivid has designed a course to help you develop your social media skills. Here are the summarized details:Get Connected Course ? A Guide to Social Media Success
What you will learn:

  • The key social media platforms and how they work
  • Selecting the platforms that are right for you
  • Developing a social media strategy and plan
  • Content is King ? yes or no? How to create effective content
  • Engagement ? how to listen and achieving social engagement
  • Using analytics to build a social asset
  • Social media tools to help you manage your platforms
  • The social rulebook: Key policies and ensuring good practice

Price: ?425 p/person ? get a 10% discount on booking if you mention Modern Barber.
Next dates: Monday 4th August and Monday 6th October
Places: Minimum 5 delegates, maximum 8
Where: The Chapel of Ideas, Leatherhead, Surrey KT22 8RA
Includes: Morning coffee and pastries, lunch platter and afternoon tea
Book: Call 01372 379857 or email