The Britain’s Best Wet Shave 2018 competition has opened for entries. The contest begins with 12 regional heats that are hosted in nationwide Salon Services stores to find seven finalists. The big night takes place at Barber UK on May 20, 2018, where last year’s champion – Elvis Gjokaj – will join the finalists inside the competition’s iconic boxing ring.
The winner’s prize includes £500 worth of The Bluebeards Revenge products, a professional promo video highlighting their shaving skills, and the Britain’s Best Wet Shave title. “This is one of the most prestigious competitions in the barbering industry,” said Elvis, who works in Alley Barbers in Epsom. “I’m excited for the 2018 final and welcome the challenge of defending my crown.”
Research from the competition’s sponsors, the British Barbers’ Association and The Bluebeards Revenge, shows that cut-throat shaving is on the increase. Figures show that out of an estimated 14,502 barbershops in Britain, 5,476 (38%) of these offer cut-throat shaving services to their clients. This is compared to August 2012, when out of an estimated 14,100 barbershops, just 3,384 (24%) provided cut-throat shaving.
Trevor Studd, director of the British Barbers’ Association said: “Men are looking after themselves a lot more and have finally realised that the barber or a dedicated male grooming operation is the best place to go to get a decent haircut. There is also rising demand for hot towel shaves and beard trims, and barbers have fully tapped into offering these types of services.”
To be part of the movement, get yourself onto the entry page on The Bluebeards Revenge website.