Parlux, a leading Italian hairdryer brand, has announced its support of the Italian association CADMI, a shelter for abused women.
Parlux will be supporting the next projects of the Milan-based association through a voluntary donation; the cooperation agreement also foresees communication campaigns to promote the association’s activity on the Parlux social networks.
In addition, the Parlux website will soon host a whole section devoted to CADMI, with a link on the page to a fundraising platform.
“We are very glad to start a cooperation with the association and hope to contribute to this important cause in an efficient way,” said Elisa Parodi, Parlux Board member. “We know very well the work that CADMI do to support women in the area. Nowadays in Italy there are still many cases of aggression against women almost every day, and CADMI focuses all its efforts and commitment to support the victims of these crimes.”
The Home for Battered Women in Milan was the first anti-violence centre founded in Italy in 1986, a place of listening and reception for women who were victims of physical, psychological, sexual, economic or stalking violence.
Since then it has supported over 36,000 women in their journey out of violence, offering hospitality in shelter homes, secret address homes for women in danger of their lives, legal advice, psychological support and art therapy.
Hospitality, relationships between women and listening are the basis of CADMI’s action. Over the years, CADMI’s work has highlighted, analysed and addressed the phenomenon of male violence against women in private and social relationships. The CADMI center is open to all women, without distinction of citizenship, ethnicity and sexual and/or political orientation.
Not only that, for women’s full autonomy, the association also offers support in the professional area, to allow them to enter or re-enter the world of work.