Entering awards takes time and effort above and beyond your regular ‘to do’ list but it can deliver some great returns. From local business awards to the Modern Barber Awards 2020 there are lots of ways to show off your talents and share your successes.
Here’s a quick look at the benefits:
It makes you dwell on your strengths and successes – the process of entering an award makes you think about all the things you do well. It can be choosing a great image for ‘Best Photographic Image’ or sharing your customer journey in ‘Best Customer Experience’ but it all helps you take a close look at all the good stuff in your business.
Getting recognition for you and your business – a finalist status or a win is a great PR tool that can build visibility with the industry, local press and your customers. Being recognised for your talents and strengths will help attract new customers and new opportunities. Categories like ‘Best All Round Barber’ or ‘Best Barbershop Interior’ are a great talking point.
You can take one for the team – A category like ‘Best Team’ is just a fantastic way to celebrate the awesome people that bring your business success. It gets your team buzzing and pushing for even greater heights. Or why not build the confidence of an awesome apprentice with the ‘Best Apprentice’ Category.
Don’t take MB’s word for it. Mike Taylor of Mike Taylor Education is a previous winner of the ‘Best Training’ Award. He says “We entered the awards to gain recognition for the work that the Mike Taylor Education team do. We have a massive success rate with our students and a very good professional name, so it seemed the way forward. I thought the whole process of entering was really thorough. There’s way too many competitions about where you win through popularity, rather than actual talent. We loved that the competition would be judged properly, so winning would mean something. The win meant so much to the whole team. They work really hard to teach and inspire and it’s so important to be recognised for your work. The win also meant a lot to the community around MTE…all of our clients and friends were really pleased and proud of us.”
Mike proudly displays his trophy at the Academy and used the win to gain more publicity. Mike’s advice is “You put your heart and soul into your work, you should not be afraid to shout about it from the roof tops. Winning or entering a respected competition like the Modern Barber Awards is a must!”
If you need some hints and tips about entering, check out our top tips article here.