Andis Company's rebrand focuses on empowering creators
Andis Company has unveiled a new look and rebrand which focuses on championing creativity and artistry.
Front and centre of Andis’ new look are their empowered creators. The barbering and styling company take pride in developing tools and resources that help everyone create in their unique way.
Andis has reimagined their end-to-end brand experience and are now recognised as a lifestyle brand that empowers creativity from within.
In advance of the launch, Andis embarked on a social media blackout and you can see the emergence of the new brand on their key social platforms – namely across their global and UK Instagram channels and their Facebook page.
Matt Andis, Co-CEO, said of the rebrand: “Andis has always been a passionate advocate for the creatives and visionaries in the world, as well as those solving practical challenges with our tools at home. Now, with our elevated brand experience and striking new look, we are focusing on what matters most to our company – our community of creators.”
The fourth generation, family-led business was founded in 1922 and their clippers, trimmers and styling accessories are used by both professionals and consumers around the globe.
Angie Vlasaty Peterson, Andis Company’s director of branding, adds: “The stories of customers using our tools to express their creativity has always been our motivation to innovate, and we are excited to showcase their inspiration and passion with our new look. What matters most is the artistic journey our users embark upon with their Andis tools – creating in the manner they prefer – an idea central to our new tagline, “Create Your Way.”
The Andis Company rebranding celebration launched Monday 2 August and will continue into 2022 with partnerships, events and social media contests. They have launched their brand new website, in which customers can purchase tools with greater ease and be inspired by dozens of creators featured for their artistic expression.
MB thinks the new website looks awesome and can't wait to hear more about the rebrand!
