For Natalie Cresswell, owner of Cresswell Barber Co. social media allows you to connect with clients on a personal level, something she says is important for the personal services being delivered: "It's especially important to utilise it when you’re so customer-facing like the hair industry. It takes time to build a bond with a new client, especially when the subject of someone’s hair can be so personal to them, so to see the person potentially cutting your hair next on socials first, it’s almost like you’ve already been introduced before you’ve begun the service which can help the client feel at ease," Natalie adds that it's important to remember it provides access to a client base outside your local area: "Not only is social media mostly free to use but is the fastest way to reach clients and grow your client base from further afield. At Cresswell Barber Co. we have found people that aren’t local to us have seen our videos and content on our socials and have liked it so much they have been willing to travel out of their local area to find us and get a trim."
Josh summarises that if there’s one thing he'd tell his younger self it would be to stick at it, "The only way to truly build a unique brand is to build it to truly represent you. Not to be a version of what you think the industry wants to see. You don’t want to stand out from the crowd. Stand away from the crowd and let them come to you.”
