Providing the best client experience is just as essential to making sure your customers leave your shop feeling satisfied.
This year’s Best Client Experience award is sponsored by the NHBF who describe an outstanding client experience on their website as delivering an outstanding experience each and every time they interact with your salon or barbershop. Do you provide a unique, positive experience to your clients that you think deserves recognition? We want to hear from you!
This category is about everything from the team and the environment to your interaction outside the barbershop both through social media as well as responding to (and encouraging) feedback. What makes you go above and beyond for your clients? Philip Kroper, co-founder of Kropper Barber and winner of Best Client Experience in 2022 told us: “Winning Best Client Experience was a huge deal for our young shop. It reinforced to us that we were on the right track. We still have clients coming in based on the fact we are now an award winning barbershop. It felt like a real step up for us and it drives us to improve even more!”
Speaking to Modern Barber as part of our Modern Barber Upskills series, Deneka Greensmith from Substance Barbershops and winner of Best Client Experience in 2020 explained that a great client experience comes down to all three steps of the service: “Making sure the moment they walk into the salon and the moment they leave the salon is a top service. Its easy to rush through all these steps but taking it back to the basics is good for adding to the experience. Things like eye contact, saying hello when someone comes in the door make all the difference. The first five seconds is the most important five seconds of that experience,” adding that providing that bespoke experience for regulars as well as new clients is just as important. “We focus on learning, uncovering and adapting all our new ideas to keep getting better and making everyone that comes through the door feel as comfortable as possible.”
Top Tips for Entering Best Client Experience at the Modern Barber Awards
- It takes dedication and passion to create the very best client experience – we want to hear from the shops that make every customer feel special.
- Words are good, but evidence is great – back up your entry with photos, statistics and more.
- Don’t be shy – this is your time to show off your hard work and how much your clients mean to you.
- Don’t forget your team, your workplace culture is just as important to your client experience.
- Keep your answers clear and concise.
So what are you waiting for? Enter now!