Groom Service: Preparing Your Clients For Their Wedding Day

Published 18th Jan 2014 by Charlotte Grant-West
Groom Service: Preparing Your Clients For Their Wedding Day If there's one day when a groom needs to look their best, it's their wedding day. Grooming Guru, Lee Kynaston says the most important tool a modern groom has is their barber.

In the past, all the attention on a wedding day has focused on the bride but, now grooms want to look as amazing as their betrothed and are willing to use whatever the grooming industry has to offer. A decent haircut is almost always at the top of that list, so here's how to ensure every groom looks their best on their wedding day.

Playing Safe

The photographic proof of a rash make-over just before a wedding will be with you forever. "For a new style, advise clients to start thinking about it four or five cuts before and avoid something conjured up for the day," advises Adam Palmer, of Mitchells Male Barbers in Chelmsford.

Skipping The Shine

There's nothing worse than oil-slick hair in your client's wedding photos. Adam suggests matt finish products and a little hairspray to ensure everything stays in place.

Neck It

Many grooms forget that on their wedding day people will be looking at the back of their head for much of the time. "I always advise that grooms pop in on the wedding morning to have a last minute tidy," says Adam.

Beard Basics

"The trick is to make beards look neat and tidy but not fake," says Master Barber and Session Stylist, Artistic Barber and Men's Grooming Expert. "I shave just above the Adam's apple and blend the line to make things look natural. Also, it's easy for clients to make a silly mistake at home on their wedding morning, so a professional beard trim is well worth while."

Buddying Up

Remember the best man, father of the bride and the groom's mates all need to look good too. They should all have some pre-wedding primping; they don't want to let the side down!

Tips For Grooms: A few (non-hair) pre-wedding grooming do's and don'ts

DO get a manicure. "A grooms hands are on full display all day and in the pictures at a wedding, so get a professional manicure," says the UK's leading nail technician Leighton Denny.

DON'T overdo the fragrance. Only two to three sprays to your chest rather than your neck and wear your regular scent.

DO time facials correctly. Remember facials can trigger blemishes so have one week or so before the big day.

Charlotte Grant-West

Charlotte Grant-West

Published 18th Jan 2014

Charlotte oversees the print magazine, website and social media channels at HJ. With over a decade of experience as a journalist, Charlotte was formerly Editor of Modern Barber and HJ Men, Social Editor at Netmums and Features Writer at Boots Health & Beauty magazine. She loves any products that make her hair bigger and more voluminous, and loves a behind-the-scenes peek at anything hair-related – whether it's a factory tour, BTS on a shoot or backstage at fashion week.

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