Jim Shaw’s Tips on Preparing Your Barbershop for the New Year

Christmas is just around the corner, and with that in mind, it’s important to plan and put strategies into place now that will help your barbershop in the new year.

November and December are incredibly busy months in the barbershop, as men ensure they look their best for the upcoming festivities and pop in for gift cards, retail products and any packages on offer for Christmas gifts.

January to February can be a lot quieter, with less clients booking in for their appointments due to overspending throughout the festive season and not having as many plans. Below, Jim Shaw, award-winning men’s hairdresser, shares his tips for avoiding a ‘quiet’ January/February and how you can keep clients coming back in the door...

Preparing Your Barbershop for the New Year

Book in Follow-Up Appointments

Always discuss booking your client’s next couple of appointments before they leave. This ensures they can book in at a time that suits and are not disappointed.

Consider a New Year offer

When clients come into the barbershop for their pre-Christmas appointment in November/December, inform them of the January/February offer you have. Whether this is a discount offer like 10% or 20% on services, a free cut when booked in with a colour service or a free treatment when booked in with a cut, mention it to the client at the end of their appointment to encourage them to book in through January/February.

Should your budget allow, you could also get leaflets or cards printed with the offer that you can hand out in the barbershop to clients that can also be shared with their friends and family.

Get Marketing

Don’t' let clients forget about you in the New Year, make sure you are in constant communication with your clients via newsletters, texts and on social.

Inform your clients how you are ready for a successful New Year, how you can’t wait to see them and hear what they’ve been up to during the festive period, shout about any offers/deals/packages you are offering. Also, don’t be afraid to showcase your work and new hair and beard trends for the New Year to provide them with inspiration for their appointments.

Run an Event

January is a dull month for many of us and clients love a January event where they can get out the house and enjoy themselves. This doesn’t have to cost much, and it can be a great way to encourage clients to spend on retail and services. You can provide mini treatments such as beard touch ups, men’s hair styling, mini manicures, facials etc.

To pamper your male clients, show them products in action and give them a glimpse into the services and treatments you have to offer.