Loss Leaders! Protect Your Barbering Business From No-Shows! 

Published 19th Apr 2022 by Charlotte Grant-West
Loss Leaders! Protect Your Barbering Business From No-Shows! 
With the issue of no-shows and late cancellations costing barbers and men’s grooming businesses many thousands of pounds in lost revenue every year, Fresha’s new deposits feature now delivers a new level of protection to minimise lost income, and a means of loss prevention that the industry has been waiting for.

Fresha deposits – the most requested feature is here!

As the single most requested feature from its 60,000 partners and 200,000 hair, men’s grooming, beauty and wellness professionals, businesses using Fresha can now collect advance deposits for appointments, with innovative features that allow the deposit to be customised based on the service being booked, or the client type. Deposit payments are quickly and securely received via Fresha payments at the time of the appointment booking, meaning that Fresha partners can rest easy, knowing that they’re protected if a client cancels late or fails to show up at all.

Simple to use and highly effective, the deposit paid by the client is deducted from their bill following their service, and in the event of a late cancellation or no-show, the deposit is retained by the salon to protect them from a loss of income.

Fresha CEO and co-founder, William Zeqiri, says: “Addressing the issue of lost revenue through no-shows and late cancellations is a priority for barbers and men’s grooming businesses, and for us at Fresha. Deposits add another vital layer of protection for our partners, in addition to the existing no-show and late cancellation policy features that are already reducing revenue loss by up to 60%. Our new deposits feature further protects our partners from what is a preventable loss of income.”

Fresha – 450 million appointments and growing!

As the world’s fastest growing salon software, Fresha has already processed over 450 million appointments. As a direct reflection of the move by barbers and men’s grooming establishments to embrace and manage their businesses using technology, the new deposits feature is another step on the road to helping you manage appointments, market your services and protect yourselves against loss from clients who don’t turn up, or cancel unreasonably late.

Driving innovation and growth

With new feature innovations driving growth and delivering protections for its partners, Fresha co-founder Nick Miller adds: “Fresha has already processed millions of appointments, so reducing revenue loss from no-shows and late cancellations makes a huge difference to individual businesses, and the global industry.

“In addition to cancellation policies that have successfully reduced no-shows by up to 60% already, our new deposits feature takes revenue protection to a new level by revolutionising how our partners can manage this issue. We’re delighted to make it available.”

Setting up deposits on Fresha couldn’t be easier. When you join Fresha’s free appointment scheduling software and enable Fresha payments you can:

  • Enable deposits across your entire service menu, or apply deposits to selected services

  • Decide how much to charge upfront. You can require clients to pay a partial amount or the full price at the time of booking, with advanced options to customise the amount depending on the service being booked

  • Decide who pays a deposit. You may require all clients to pay upfront, or apply deposits only to certain groups, such as first-time clients

The combination of using Fresha to manage appointment bookings and payments seamlessly is increasing business efficiency, and making it easier for clients to book an appointment with their favourite barber. And, with Fresha’s  consumer facing website and app generating new clients and bookings online, Fresha is at the forefront of salon and barbershop technology, whilst appealing to how consumers want to manage their lives.

A win-win for barbers and their clients

“The majority of appointments are now being booked outside of conventional working hours,” says Nick. “Consumers want the convenience of booking appointments in their leisure time, and they’re increasingly dependent on technology that allows them to do that, as well as searching for barbers and men’s grooming services in their area. Fresha is a win-win for businesses and their clients; it provides an end-to-end solution that gives clients what they want, whilst also protecting barbers against income loss should a client book and then fail to arrive.”

Fresha salon software is transforming the way hair, men’s grooming, beauty, spa and wellness businesses are managing, promoting and protecting their businesses. Join Fresha FREE at https://www.fresha.com/for-business
Charlotte Grant-West

Charlotte Grant-West

Published 19th Apr 2022

Charlotte oversees the print magazine, website and social media channels at HJ. With over a decade of experience as a journalist, Charlotte was formerly Editor of Modern Barber and HJ Men, Social Editor at Netmums and Features Writer at Boots Health & Beauty magazine. She loves any products that make her hair bigger and more voluminous, and loves a behind-the-scenes peek at anything hair-related – whether it's a factory tour, BTS on a shoot or backstage at fashion week.

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