Murdock London's Soho Barbershop Hosts Superdry
Published
13th Apr 2023
by Josie Jackson
Murdock London's Soho barbershop was recently taken over by fashion brand Superdry, to launch its new Menswear collection.
Influencers, journalists and celebrities, including supermodel David Gandy and Boyzone frontman Ronan Keating, descended on the Soho barbershop to see the latest Merchant Store collection where guests got a preview of the new range and could enjoy a host of beard and hair appointments.
The salon was adorned with the Superdry logo – and the new clothing range was on show along with fresh drinks, live music and Murdock London’s signature touch of handsome. Murdock London Marketing Executive Elliott Pritchard said: “To collaborate with such a well-established brand was a real treat for us, we loved hosting Superdry for their Merchant Store launch and giving their extensive list of VIPs our signature touch of handsomeness.
“The store, with the live DJ set, expertly made cocktails and general buzz, was the talk of Brewer Street and beyond. Our entire team from the barbers to the front of house were faultless, consummate professionals – even when Ronan Keating walked through our doors, which was no easy feat.”
For over a decade, their barbershops, located on London and NYC’s most iconic streets, have been a place where clients can kick back and enjoy the best barbering those cities have to offer. Murdock products were born from the brand’s expert knowledge and genuine passion to keep people looking and feeling their best; created with everything you need and nothing you don’t. They are proud that their products are also clean, vegan and gluten free, all bottled in recycled plastic containers. No fuss. Just handsome.
Did you know that Murdock London are sponsoring one of the categories at this year's Modern Barber Awards? You can find out more about this here.
Influencers, journalists and celebrities, including supermodel David Gandy and Boyzone frontman Ronan Keating, descended on the Soho barbershop to see the latest Merchant Store collection where guests got a preview of the new range and could enjoy a host of beard and hair appointments.
The salon was adorned with the Superdry logo – and the new clothing range was on show along with fresh drinks, live music and Murdock London’s signature touch of handsome. Murdock London Marketing Executive Elliott Pritchard said: “To collaborate with such a well-established brand was a real treat for us, we loved hosting Superdry for their Merchant Store launch and giving their extensive list of VIPs our signature touch of handsomeness.
“The store, with the live DJ set, expertly made cocktails and general buzz, was the talk of Brewer Street and beyond. Our entire team from the barbers to the front of house were faultless, consummate professionals – even when Ronan Keating walked through our doors, which was no easy feat.”
Who are the brand behind the Soho barbershop?
For over a decade, their barbershops, located on London and NYC’s most iconic streets, have been a place where clients can kick back and enjoy the best barbering those cities have to offer. Murdock products were born from the brand’s expert knowledge and genuine passion to keep people looking and feeling their best; created with everything you need and nothing you don’t. They are proud that their products are also clean, vegan and gluten free, all bottled in recycled plastic containers. No fuss. Just handsome.
Did you know that Murdock London are sponsoring one of the categories at this year's Modern Barber Awards? You can find out more about this here.
