OSMO Announces New Ambassador: Dale Mehmet

OSMO has appointed its latest brand ambassador, Dale Mehmet.

Dale began his barbering career eight years ago. His easy manner with people and ability to chat lots, coupled with naturally creative talent drew him into the barbering world.

Having initially attended university after school to study art, he found the formal training restrictive and decided to leave in his final year. After a short time in retail, he found himself drawn into the buzzy world of barbering after a visit to his local barbers led to him being invited to shadow the owner. Dale was hooked and he realised this was the creative buzz he’d been looking for. Wanting to soak up everything and anything hair related, Dale began his journey into barbering.

Dale built his clientele through a studio space before taking the steps to open his own shop, Huncho Barbers, in Glasgow in 2023. “I’ve been using OSMO products for most of my career, so it was a natural progression to take the range into my shop when I opened. I’m constantly creating content for social media for my shop, and the OSMO team were excited by the work I was sharing and reached out. It was an organic step for us both to collaborate and I’m looking forward to working closer with the team on creating more social content with OSMO,” says Dale.

Dale’s style of barbering is founded in the traditional learnings, but he likes to adapt his skills and cutting, so it’s unique to his creative style. Clipper work is his day-to-day cutting and he’s also partial to scissor work when the haircut allows. A very busy barber, Dale balances running his shop with educating his growing team, while also creating social content to encourage footfall and excite his peers with his style of barbering. Dale is also a model and past contestant of Love Island.

“Dale is not only a great barber, but his understanding of social media is really stand-out for us. We know he’s been using our products and sharing this with his customers and followers for a long time now. There’s lots in the pipeline with Dale and OSMO and we’re looking forward to seeing how his ambassador role develops,” concludes Sinéad McLaughlin, OSMO Senior Brand Manager.