According to recent statistics, 62% of British men say they are interested in men’s grooming products and services, while 58% visit a barber on a regular basis – a 16% increase from 2022. These results show that the so-called “Barber Boom” can’t be dismissed, with the industry now worth an estimated £1.5 Billion.
Here, Andrew Vassiliou, director of Chris & Sons, explains why barbershops are growing in popularity and what this means for the High Street…
“There’s been much talk about the death of the British High Street as people flock to the internet to buy clothes, tech, and food, but haircuts are a necessity you can’t just order for next-day delivery.
This growing demand for barbers is a positive sign for the UK High Street, highlighting that even in the digital age, people still value in-person services. Barbershops are attracting new customers to local shopping districts, contributing to the life of the High Street.
While traditional hair salons often cater to both men and women, they may not offer the same level of expertise in men’s haircuts and styling. Barbers, on the other hand specialise in men’s hair, and offer a variety of services that are tailored to men’s hair needs, such as fades, shaves, and beard trims.
The friendly and welcoming atmosphere of barbershops is another factor in their popularity. Barber shops are often seen as a place where men can relax and socialise while getting their hair done. This sense of community is something that many customers value, especially in the era of digital interactions. According to a 2023 survey by Treatwell, 72% of British men say they enjoy the social aspect of going to the barbershop, whilst 68% say they feel more relaxed after a trip to the barbershop.
However, the popularity of barbershops may pose challenges for some existing High Street businesses. Traditional hair salons, for example, may face increased competition. Adaptation is vital for any business; some hair salons have successfully embraced the trend by diversifying their services to include elements commonly found in barbershops, like tailored grooming packages for men.
Ultimately, the growth of barbershops signals a broader shift in consumer preferences towards experiences and community interactions, which can be a positive for the High Street. To stay relevant and thrive in this changing landscape, businesses should consider offering unique and personalised experiences that appeal to the modern consumer.”