The SIX habits of becoming a busy barber

Published 17th Jan 2023 by Charlotte Grant-West
The SIX habits of becoming a busy barber

Barber Ben Gillooly of Abbott & Co knows that a busy barber is a happy barber and as an increasing number of shops switch to appointments, Ben shares his tips on making the transition and keeping that booking column full. Ben says... 

    It sounds silly but don’t be that barber that blocks out the morning for a lie in or blocks out the last few appointments to go the pub. Be there! Be available.

    With social media being as big as it is, it’s important for your clients and their friends to be able see your presence, so use it to your advantage. Post when you have available spaces. Let them know when your next available appointments are. Everyone is always checking their phone, so let them see you.

    Again it sounds simple but as your customer leaves, it’s so easy to take the money and move on to the next client but taking a  minute to re-book your client keeps them coming back and helps them be more consistent with their haircuts.

    Yes they are old school but you can get decent cards made without much expense. Make sure you have your website, phone numbers and social media on your cards.

    The easiest thing to keep people coming back to you and recommending you is consistency of work. Make sure your client leaves happy every time  because it’s easier to keep a client than find a new one.

    Booking apps have loads of great features to keep your clients coming back so use all the tools on your site to remind people why they need to come back to you.

Looking for more tips? Check out Mike Taylor's tips for being a great barber educator... 

Charlotte Grant-West

Charlotte Grant-West

Published 17th Jan 2023

Charlotte oversees the print magazine, website and social media channels at HJ. With over a decade of experience as a journalist, Charlotte was formerly Editor of Modern Barber and HJ Men, Social Editor at Netmums and Features Writer at Boots Health & Beauty magazine. She loves any products that make her hair bigger and more voluminous, and loves a behind-the-scenes peek at anything hair-related – whether it's a factory tour, BTS on a shoot or backstage at fashion week.

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