Barber Ben Gillooly of Abbott & Co knows that a busy barber is a happy barber and as an increasing number of shops switch to appointments, Ben shares his tips on making the transition and keeping that booking column full. Ben says…
- BE THERE
It sounds silly but don’t be that barber that blocks out the morning for a lie in or blocks out the last few appointments to go the pub. Be there! Be available. - BE VISIBLE
With social media being as big as it is, it’s important for your clients and their friends to be able see your presence, so use it to your advantage. Post when you have available spaces. Let them know when your next available appointments are. Everyone is always checking their phone, so let them see you. - RE-BOOK YOUR CLIENTS
Again it sounds simple but as your customer leaves, it’s so easy to take the money and move on to the next client but taking a minute to re-book your client keeps them coming back and helps them be more consistent with their haircuts. - BUSINESS CARDS
Yes they are old school but you can get decent cards made without much expense. Make sure you have your website, phone numbers and social media on you cards. - CONSISTENCY
The easiest thing to keep people coming back to you and recommending you is consistency of work. Make sure your client leaves happy every time because it’s easier to keep a client than find a new one. - USE YOUR FEATURES
Booking apps have loads of great features to keep your clients coming back so use all the tools on your site to remind people why they need to come back to you.
Looking for more tips? Check out Mike Taylor’s tips for being a great barber educator…