Afrodrops, the natural hair care brand for afro and curly hair, is giving away over £1,000 in afro hair care bundles to struggling Black families across the UK this Christmas.
The brand notes that the cost of living crisis is going to compromise Christmas for many Black families across the UK this year – and they want to help.
Black children are twice as likely to grow up poor compared to white children, and will be amongst the UK’s hardest hit this Christmas.
Additionally, afrodrops want to inject some much-needed diversity into hair care and seek to provide genuinely helpful and invaluable advice across the entire spectrum of afro care.
So, to help lighten the load for struggling Black families, Afrodrops is giving people the opportunity to nominate a Black family or friend who could benefit from a helping hand this Christmas.
All you need to do to nominate is head over to Afrodrops’ Secret Santa link here and nominate a Black friend or family you know to receive one of the bundles they’re giving away via the web form.
If your nomination wins, Afrodrops will be in touch to arrange delivery of their £30 free hair care bundle, made specifically for afro and natural hair, at no cost to the winner.
Luke Carthy, Founder of Afrodrops, said: “The cost of living crisis is going to compromise Christmas for many Black families across the UK – we want to help.
“Black children and families will be among the UK’s hardest hit this Christmas, with more than half of the UK’s Black children living in poverty. We want to help struggling Black families by gifting £30 of hair care bundles on us.”
Afrodrops is a bootstrapped and fully independent UK-based business specialising in afro hair.
Black-owned, the brand is dedicated to making afro hair care more accessible to those that need it, through education and access to products.