Beu: Your Clients Don’t Care About Your Barbershop, They Only Care About Themselves

Published 01st Sep 2022 by Josie Jackson
Beu: Your Clients Don’t Care About Your Barbershop, They Only Care About Themselves

Ouch, that must have hurt to hear. Heresy you say. Your clients know every bad date you have been on, the multi-year heartbreak that comes with being a Manchester United fan, and even your pet dog Rollo’s birthday. How can they not care about your business? Unfortunately, it’s true, and although barbering is a very personal industry, the reason that your clients are returning month after month is because of how they feel when they walk out of the shop – having snagged that coveted after work Friday night appointment, with a buttery fade ready for the weekend.

Know Your Clients

One of the best things about working in the barbering industry is the relationships that you build up with your clientele. With your regular clients returning every couple of weeks for a shape up, there is ample time to get to know each other on a very personal level. However, with some barbershop client lists numbering in the thousands, it can be almost impossible to keep on top of what is going on in your clients’ personal lives. Making a quick note after the appointment so you can continue the conversation next time can make a huge difference to how your clients perceive their relationship with you. With Beu you can add client notes after every appointment, so you can remember every little detail from their preferred choice of beverage to what kind of product they like to finish their hair with.

Stress Free Appointments

Traditionally barbering has been a walk-in industry, with clients rocking up to their appointment when they feel their trim is overdue. However, this has already begun to change in the industry with more barbers allowing clients to book their appointments in advance. With the barbershop being a place for your clients to get away from everything, and have some attention turned to them, it makes sense to make the experience as stress-free as possible. No wait times, SMS reminders to ensure they don’t forget and the opportunity to book them in for their next appointment there and then keeps the gears of your shop turning.

Better For Business

Creating the best possible experience for your clients starts with creating the perfect working environment, where the shop staff are happy and motivated. Beu software is designed to do just that. As well as facilitating online bookings and providing your clients with an app to manage their appointments, we also provide great features to the business to make it as successful and happy as possible. Beu works with self-employed and employed staff, allowing commissions to be set independently and automatically calculated. Our diary features allow you to maximise the amount of bookings you can take in a day, and is flexible enough to work for all shops. Set deposits, take payment in advance, manage all your staff, process payments and much more from just £25 a month.


Find out more at, use code MB30 to save up to £108, and upgrade your business today.

Check out Beu's three tips to up your profits here.

This is a sponsored post in collaboration with Beu.

Josie Jackson

Josie Jackson

Published 01st Sep 2022

Josie supports the team with content for the print magazine, website and social media channels at HJ. Having grown up in a salon environment (thanks to her hairdresser mum) and even working as a Saturday girl before getting her degree in English Literature, Josie feels right at home in the industry. Although she’s experimented with a few creative colour looks in the past, she always comes back to blonde, and loves all things hydrating and bond building.

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