There's not much on the high street for Father's Day compared to Mother's Day and other big celebrations so make sure your barbershop is maximising this time of year with gift certificates, special services and events, as well as retail for Father's Day presents.
Zamaine Ismaill, founder of West and Hunter, shares his top tried-and-tested ways to attract and clients around this time of year. (And in case you needed a reminder, Father's Day is Saturday 16 June!)
Dedicated Father and Son Offers
Why not showcase special offers on shop fronts and social media displaying your Father's Day offers, and open it up to sons too? You never know, they may become future clients. Or they may be existing clients who are looking for a Father's Day gift that isn't a pair of socks...
Gift Certificates, Vouchers and Gift Cards
Have something specifically catered to partners and children, suggesting they treat the father figure in their lives to a cut, shave or grooming session.
Promotion of Retail Gifts
Daughters, wives and sons might be struggling to find gifts this time of year, so make sure your Father's Day gifts are visisble to them. That might be through targeted Google Ads, social media promotion or good old-fashioned window signage if you have a shop front. Make your business and its retail shelf their first port of call.
Local Collabs
Partner up with more male-orientated businesses in the area like pubs, sports bars, clothing stores and gyms. Why not create a Father's Day whole day package that includes a gym session, haircut and shave, followed by a meal out?
