With summer fast approaching, many of your clients may be looking to switch up their styling routine, to ensure their hair can withstand heat and humidity. In particular, they’ll be looking for products that will make hair more manageable, tame frizz, and replenish lost moisture. To help you advise your clients on this, Jim Shaw, Director of TONI&GUY Billericay and multi-award winning men’s hairdresser, shares his thoughts…
Switch to Shorter Styles
Having long, heavy hair in the summer is not ideal. Instead, clients may use the summer season to change their look and opt for a style that’s shorter and more low maintenance. Some of my favourite short hairstyles that are super on trend this year are the crew cut, the buzzcut and the textured crop. If your client has never had a buzzcut before, why not check out our consultantion tips here? Even Tom Holland – known for his floppy, longer locks – recently switched up his look to a shorter style (and while we do love his new look, he'll always be the ultimate slicked back icon to us).
Embrace the Wet Hair Look
The wet look is a trend that’s here to stay, and is a great style for your clients to experiment with this summer. Why? It helps hold their hair in place, tames flyaways, and by using the right products, also works to nourish their hair at the same time. American Crew Grooming Cream is a great choice as it provides high hold, high shine and it also includes conditioning ingredients such as aloe vera. Another trend that has been proving popular right now is the ;hot doent boyfriend', which pairs perfectly with this trend. Just take a look at Jemery Allen White...
Slicked Back Styles
A slicked back style always proves popular. Not only does it look well-groomed in the summer months, but it can help to cover the scalp, avoiding any potential sunburn.
Lightweight Products
You should advise your clients that a less-is-more approach often works best in summer; if a client creates a cocktail of too many products, their hair may end up looking sweaty and greasy. To avoid overloading the hair and experiencing product build up, discuss your favourite lightweight products with clients. A texture spray is often a great choice, giving hair volume and hold without becoming too sticky.
