Wahl Professional Unveils Global Brand Evolution with 'Make it With Wahl' Platform

Published 18th Jul 2024 by Josie Jackson

For over a century, Wahl Professional has made its mark on the barbering industry, thanks to its innovation and quality. Today, the brand is committed to continuing its evolution with the announcement of ‘Make it with Wahl’, a platform set to empower the next generation of future makers.   

“When my great-grandfather, Leo Wahl, invented the first electric clipper, he could hardly imagine the profound influence and impact that he would later have on the culture and craftsmanship of countless professionals who would go on to forge successful careers, build communities, and foster connections, all with a Wahl tool in hand,” said Lance Wahl, Global SVP of Sales & Marketing for Wahl Professional.

“Through education and the provision of high-quality products, our family-brand has remained steadfast in our commitment to empowering more professionals to realise their dreams. The possibilities are endless when you ‘Make it with Wahl’ and this is our open invitation to all professionals, at any stage of their career, to become part of the Wahl family.” 

 The ‘Make it with Wahl’ campaign is not just a launch; it’s the beginning of a broader platform to showcase the passion and connection shared between industry professionals and Wahl. Since its inception, Wahl Professional has become more than just a provider of exceptional products. The brand has played a pivotal role in cultivating a vibrant barbering community, empowered artists to achieve their dreams, and catalysed transformations in countless lives ­– both in and beyond the barber chair. The introduction of ‘Make it with Wahl’ underscores that with a Wahl tool, anything becomes achievable.

At the core of Wahl Professional’s brand evolution lies a deep-seated belief in the power of connection in every haircut created. It is grounded in the understanding that hair isn’t just hair ­– it’s a conduit that links us to ourselves and the world around us. ‘Make it with Wahl’ is the brand’s commitment to ushering in another century of trusted excellence, equipping professionals with the tools to accomplish remarkable feats, shape culture, change lives, and foster meaningful careers. 

“Our brand evolution embodies humility, intentionality, and a deep understanding of people’s needs,” stated Garrett McGuire, Global Brand Director. “It ignites connections, fosters growth, fearlessly propels individuals forward, and fuels the future of professionals worldwide.” 

Wahl Professional invites all industry professionals to embark on this transformative journey – a journey defined by quality, passion, and the enduring bonds forged through Wahl.  

You can find out more here.

Josie Jackson

Josie Jackson

Published 18th Jul 2024

Josie supports the team with content for the print magazine, website and social media channels at HJ. Having grown up in a salon environment (thanks to her hairdresser mum) and even working as a Saturday girl before getting her degree in English Literature, Josie feels right at home in the industry. Although she’s experimented with a few creative colour looks in the past, she always comes back to blonde, and loves all things hydrating and bond building.

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