While there has been a definite shift towards hairdressing skills becoming more inclusive, there are still many barbershops that are cautious about offering and promoting services for clients with tighter textured hair. According to recent research, more than 65% of the world’s consumer population has textured hair, which makes it an untapped market for the taking. With companies such as Shedid & Parrish offering high-quality products alongside hands-on education, it’s time to embrace textured-haired clients. Here are five reasons why, according to Joan Scott, CEO HABIA (Hair and Beauty Industry Authority).
1. Expand your Client Base
If you and your team have the skills to cut, style and care for heavily textured hair, you’ll be opening up your business to a much larger client base. A significant number of people in the UK have curly, coily, or kinky hair types, and many of these struggle to find barbershops to look after their specific hair needs. By educating your team to look after all hair types and promoting your barbershop’s ability to cater to textured hair, you’ll be satisfying a growing demand for these services.
2. Build Trust and Loyalty
Many clients with highly textured hair will have struggled to find a barbershop or hair pro to look after their haircare needs. They will often have had frustrating experiences with unqualified barbers not understanding their hair type; this means finding you and your team of textured hair specialists will be a huge relief. When clients feel valued and understood, they’re more likely to return and refer others. Establishing your barbershop as a welcoming, inclusive space can create loyal customers who appreciate the effort you’ve invested in meeting their needs.
3. Enhance Your Barbershop’s Reputation
Demonstrating that your business can offer an inclusive service to people with all hair types will be seen as a mark of professionalism. You’ll gain a reputation for being committed to excellence in what you do, no matter what hair type a client has. You’ll likely benefit from positive word-of-mouth and make sure you use positive client testimonials to further strengthen your reputation and set you apart from the less progressive competition. Clients look to you for expert advice and products that will leave their hair looking and feeling healthy. The Deep Restoring Conditioner from Shedid & Parrish repairs, strengthens and can also be offered as an in-salon treatment that enhances all types of curly and textured hair.
4. Motivate Your Team
Education can be a great motivator for your team members. It not only shows that you are prepared to invest in them and their careers, but it also increases their skill base, which is highly motivational for any passionate hair professional.
5. Increase Revenue Potential
Many textured hair services and treatments require a higher level of expertise and time and can be priced accordingly, allowing you to increase your revenue potential. Clients with textured hair often seek regular maintenance, meaning they are likely to return for ongoing care and treatments. Additionally, there’s the potential to offer products and aftercare tailored to textured hair.
Talking of textured hair – have you heard of the Teeny Weeny Afro?
