We talk to the experts about the treatments you can offer to your male clients who are experiencing permanent hair loss to ensure they (and your business) feel the full benefit...
Time to Get Talking
Male hair loss has traditionally been a taboo topic, but with the self- care industry growing in recent years, clients are beginning to recognise that as consumers, they have more control than ever before. Despite this, broaching the conversation as a barber can still be a little tricky, and as Miles Wood-Smith, Master Barber at Murdock London explains: “Every client is different, so you’ll need to adjust your approach from person to person.”
Environment is also a key factor when it comes to discussing hair loss; “Some barbershops can be small and therefore not an inviting place to share feelings,” says Rob Wood, one of the Founders of Novo Cabelo. Leading the conversation with a simple question can help make it feel like a safe space, creating an opening for discussion.
Barbering has historically been less treatment-focused than hairdressing, something Ryan Lewis, STMNT Advocate, believes is a result of walk-in appointments. “This means there has been significant time restraints, leading to a rushed, or overlooked, consultation process,” he says. However, you can easily incorporate treatment-talk and scalp care at the start of your appointments, meaning it remains prioritised if you’re short on time.
It Starts with the Scalp
Education is Key
Although male haircare is becoming more mainstream, there is still work to be done to ensure clients are empowered to make the best choices for themselves. Jamie Stevens, owner of Jamie Stevens Hair, points out: “I think we’ve had to really battle to help men understand that just because they tend to wear their hair shorter, that doesn’t mean they can just shampoo and go.” Likewise, Ian Harrold, Lead UK Educator for American Crew, explains: “Too many men are still using their partners’ shampoo without knowing why they are using it or if it’s right for them. Men need to find a brand that provides a product that is male specific – those shampoos and conditioners will have the right pH for male skin and hair.”|
Service |
Pros |
Cons |
|
Hair System |
Non-surgical and pain-free. Clients get to experience a full head of hair in just two hours – there’s no long wait time, no further medication and no uncertain results |
A slight change in haircare regime is required, may require regular maintenance and replacements |
|
Hair Transplant |
If the transplant is successful, clients should not require further treatment |
Expensive for clients, takes time for scalp to recover and hair to grow, clients may need to commit to a daily care regimen |
|
Scalp Micropigmentation |
Great for clients that like a clean- shaven look |
The treatment does not offer much versatility |
