Beard and Facial Hair Trend Predictions for 2024

Published 06th Feb 2024 by Josie Jackson
We caught up with three male grooming experts to hear their thoughts on the beard and facial hair trends to watch out for in 2024…

“People ask me all the time if beards are still popular, to which I reply, beards will always have a place, because some men just look great with facial hair,” explains Mahesh Hayward, AKA The Hairy Palm. However, discussing which beard and facial hair styles he predicts will be big in 2024, he adds: “The shorter beard is definitely more popular now; 2024 is the year of the short beard.” Expanding on this further, Mahesh explains: “The shorter beard is great for everyone, as some people just can’t grow a longer beard. So, this style helps to even playing field for the facial hair aficionados.”

 



 










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Jim Shaw, award-winning men’s hairdresser and owner of TONI&GUY Billericay, also believes that the popularity of beards and facial hair can depend on individual preferences, sharing a contrasting trend prediction: “As we come into 2024 many men will be looking to grow their beard – perfect to give their face some warmth over winter. It’s also great for men who like a more natural and effortless look. The full beard may not be for everyone, but for those that suit this style, it can really make a statement and show off their personality and confidence.”

 



 










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However, Jim also agrees that shorter beards definitely have their place, adding: “Stubble is a beard style that will never go out of style; it’s great for those who want to dip their toe in the water when it comes to having a beard. It’s a casual but classy style and can also be paired with a moustache. I love this look paired with a buzz cut or super short hair look to provide balance.” You can find out more about the best beards to pair with popular hairstyles here.

 




 

Meanwhile, Alex McWilliam, barber at Supply91, believes that the moustache will be particularly popular throughout 2024. Discussing this, he says: “The moustache is timeless. Not only can it be seen as a fashion statement, but also a fashion accessory, taking an outfit to the next level.” Another benefit of the moustache is its versatility, with Alex adding: “It can be adopted but individuals from all walks of life, whether that be a CEO of a global corporation, or a barman at your local boozer!”

 



 










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Ultimately, while there are a few particular styles of beards and facial hair that we’re likely to see more of in 2024, Mahesh highlights that it’s crucial for you to consider each individual client’s style, sharing: “I love all facial hair – it accentuates individual features and adds character – but it often looks its best when it’s on the right person.”
Josie Jackson

Josie Jackson

Published 06th Feb 2024

Josie supports the team with content for the print magazine, website and social media channels at HJ. Having grown up in a salon environment (thanks to her hairdresser mum) and even working as a Saturday girl before getting her degree in English Literature, Josie feels right at home in the industry. Although she’s experimented with a few creative colour looks in the past, she always comes back to blonde, and loves all things hydrating and bond building.

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